Monday, February 1, 2021

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Bomin Is the New Face of Etude

Golden Child's Choi Bomin, selected as 'Etude' model




Golden Child's Choi Bomin has recently been appointed as the new model for global makeup brand ‘Etude’, continuing his endless trend.
In a pictorial revealed on the 1st, Choi Bomin flawlessly pulled off the contrasting concept of makeup, receiving admirations from viewers.

An Etude rep stated, “Choi Bomin's warm visual and his soft and bright vibe match well with Etude's brand image, therefore we selected him as our new model. Please look forward as we plan to meet through various activities with Etude from now on.”

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1. Heol, he suits it

2. Congratulations, our Bbom🎳❤🎳❤

3. Whoa, Etude

4. Our maknaeπŸ’—πŸ’—πŸ’—πŸ’—πŸ’—

5. Heol, it suits him so well. I think it matches Etude's unique color

6. It matches our Bbomaengγ… γ… γ… γ… γ… 

7. Oh, from Lilybyred to Etude. His vibe suits it


Etude's new model Golden Child's Choi Bomin, pictorial and interview



Golden Child, where Bomin is from, has made a speedy comeback in just 3 months with their 5th mini album ‘YES.’ Bomin, who started preparing for comeback with no breaks as soon as his drama ended, said, “I'm satisfied that the song and performance seem to come out well compared to the short period of preparation.”

Other than group activities, Bomin has also established himself as the ‘Trendy Acting-dol’, acting in the web drama ‘A-Teen 2’, JTBC ‘18 Again’, etc. Bomin, who receives endless good comments in each of his work, gave his acting ‘50 points’, humbly saying, “I still have a long way to go because I have many things that I'm lacking in. I'll continue to work hard.”

Not only music and acting, Bomin was a ‘son of mom's friend*’ who studied hard and even was preparing to go to a foreign language school. He revealed, “I've done so many different things, from private essay-writing lessons after school to newspaper debate education.”

(*t/n: the perfect son that your mom always compares you to)

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1. F*cking handsome

2. It suits him well

3. Is he that guy? He was really cute in Soomi's Side Dishesγ…Žγ…Žγ…Ž
∟ Yup yup, that's him. He came out really well. The pictures were well-shot

4. An Etude model? Whoa, he's successful now. Congrats congrats

5. Bomin was pretty in Lilybyred too and he suits Etude as well

6. So he went from Lilybyred to Etude

7. Whoa, he's cute

8. Son-in-law Seo..

9. He looks refreshing

10. He matches Etude well

11. Bomin keeps shooting solo advertisements γ…‹γ…‹ Awesome

12. Oh, it suits himγ…‹γ…‹γ…‹I think I saw him at Olive Young stores too

13. Bomin-ah, this is fun γ… 


Golden Child's Choi Bomin, the new face of ‘Etude’



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1. Oh..with Doah? Congrats congrats (t/n: Fanatics' Doah has been an Etude model since 2019)

2. Bomin was good for Lily by Red too and he suits Etude tooγ…‹γ…‹γ…‹

3. He's f*cking handsome in the photosγ…‹γ…‹γ…‹γ…‹γ…‹γ…‹γ…‹

4. That matches Bomin γ…‹γ…‹

5. No, but why do women's makeup brands...keep using guys as the model..I personally don't know why......
∟100% selling to fans. They're selling a lot more than what they pay for the model fee

6. Oh, that's awesome

7. What about Doah?
∟ I think they'll keep Doah too? Other brands normally have a separate guy and girl model~ Doah also shot a pictorial for that KISSES collaboration!

8. He really looks so much like Shin Yeeun


Etude model Golden Child's Choi Bomin newly released video



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1. Cute γ… γ… γ… γ… 

2. Is Etude promoting the model or the product? γ…‹γ…‹γ…‹ He's handsome even with those hearts on his sweater

3. Oh, he matches this more than I thought!! He matches Etude better in video than in the pictorial

4. That's an incredible face

5. He looks so pretty. That's definitely an Etude face

6. Whoa, he's seriously f*cking handsome

7. I think he'll look good for a men's makeup ad too

8. Whoa γ…Ž It suits him so well γ…Ž γ…Ž

9. I unknowingly smiled when I saw him smile γ…‹γ…‹γ…‹γ…‹γ…‹ F*cking handsome

10. He's such a handsome-pretty guy. He's so pretty

11. He kinda has the sentimental vibe γ…‹γ…‹γ…‹γ…‹ Pretty

12. He matches this so much

13. As expected, Bomin suits this γ…‹γ…‹γ…‹

14. Wait, I seriously smiled along with himγ…‹γ…‹γ…‹He matches this

15. He matches pink so much. As expected of Bbom γ…œγ…œ His face is f*cking handsome

16. He's pretty. I find him pretty

17. Of course the handsome Bomin is handsomeγ…‹γ…‹γ…‹γ…‹

18. It suits him. He reminds me of Valentine's Day too

19. He's handsome and pretty and I like him even more after watching the video

20. Boy! You're pretty and handsome
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